From competing for rankings to being recommended by AI. How we made Trevor Sorbie the consistently cited salon brand across hundreds of high-intent local queries in the UK.
Trevor Sorbie is one of the UK's most recognised salon brands, with locations across London, Manchester, Bristol, and Brighton. The brand had strong heritage and real-world reputation. But as AI search reshaped how people find local services, that reputation was not translating into AI visibility. Customers were asking AI where to get a haircut, and Trevor Sorbie was not in the answer.
Despite strong brand recognition, Trevor Sorbie was largely absent from AI-generated responses for local salon and service queries across the UK.
Searches like "best hair salon in Manchester" or "balayage in Bristol" were generating AI answers that did not include Trevor Sorbie, despite their presence in those cities.
Existing content was not formatted in a way that AI systems could read, trust, and extract from. Topic authority existed but was not structured to be AI-readable.
Other salon brands with more structured digital content were being recommended in place of Trevor Sorbie, despite weaker real-world reputation and presence.
Appearing across best salon, balayage, blowdry, and haircut queries by location — consistently and at scale.
We did not just optimise pages. We built location-specific AI authority across every major city, mapped service and location combinations at scale, and structured content the exact way AI reads it: service plus location, intent plus area. Every piece of content was built to answer a real question a real customer was already asking AI.
Full AI visibility engineering across ChatGPT, Google AI Overviews, and beyond. We built the structure, authority, and content AI needed to consistently recommend Trevor Sorbie.
Technical SEO foundations combined with deep topical authority building. Structured for both search engine rankings and AI extraction simultaneously.
Prompt-driven content built around the exact questions customers ask AI before booking a salon appointment. Answer-first, structured for extraction, scaled across services and locations.
Location-specific authority built city by city across London, Manchester, Bristol, and Brighton. Each location mapped to high-intent local queries and optimised for AI recommendation.
Getting a brand recommended by AI is not a single action. It is a layered build, where each layer compounds on the last. Here is how we structured Trevor Sorbie's AI authority from the ground up.
Most salon brands compete for rankings. Trevor Sorbie now competes for answers. Across Google AI and ChatGPT, the brand is consistently recommended, cited, and positioned as a top choice in local searches. AI does not just mention them. It endorses them.
AI-triggered mentions growing consistently month on month across all major platforms.
773 individual prompts across AI platforms now surfacing Trevor Sorbie as a recommended answer.
Consistently grouped with "top-rated," "award-winning," and "highly recommended." AI endorses the brand, not just mentions it.
41 active pages pulled into AI-generated answers covering services, locations, and high-intent queries.
Trevor Sorbie is now repeatedly recommended across London, Manchester, Bristol, and Brighton for a wide range of high-intent local service queries. When someone asks AI where to get a haircut, a balayage, or a blowdry in these cities, Trevor Sorbie is on the list — consistently and by name.
Covent Garden, Richmond, Hampstead and beyond. AI recommends Trevor Sorbie across multiple London locations and service types.
Consistently recommended for top salon queries across Manchester, appearing in AI answers for both service and location-based searches.
Building strong AI presence across Bristol with service-specific and location-based query coverage driving consistent recommendations.
Recommended across Brighton for high-intent local queries, with AI consistently surfacing Trevor Sorbie for searchers looking to book.
As AI visibility grew, organic search demand followed. Monthly impressions reached 752K across topics where the brand now appears. The two channels compound each other: AI visibility drives brand searches, brand searches strengthen SEO authority, SEO authority reinforces AI selection.
Tracked across ChatGPT, Google AI Overviews, and more
Pages being pulled into AI-generated answers across platforms
Consistently described as top-rated, award-winning, and highly recommended
Across topics where the brand now appears in search and AI
Up from 67 at the start of the engagement, across services and locations
London, Manchester, Bristol, Brighton — recommended by name across all four
We build AI authority that compounds. Local, national, or global. Let's talk about what we can do for your brand.
