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Website Design and Development

Websites That Convert. Not Just Impress.

We design and build websites with one goal in mind: turning visitors into customers. Every layout, every page, every line of copy is built to perform.

See How We Work
Conversion Rate
2% 40%
Dogwalk. One landing page. Real numbers.

A full branding uplift and landing page rebuild that transformed underperforming pages into a 40% conversion rate across six service categories.

The Problem

Most Websites Look Good. Few Actually Work.

Built for Awards, Not Results

Agencies optimise for how a website looks in a portfolio. We optimise for how it performs. Pretty does not pay the bills. Conversion rates do.

You Are Locked In

Custom-coded sites leave you completely dependent on the agency that built them. One change, one invoice. Every time. We build differently.

SEO Is an Afterthought

Most websites launch with no keyword research, no page structure, and no technical SEO in place. Then the client wonders why nobody is finding them.

Disconnected From Marketing

A website built in isolation from your ads, CRM, and content strategy is a missed opportunity. Every page should support the full customer journey.

Pretty Is Not the Same As Profitable.

A website is not a brochure. It is a conversion machine, or it should be. Every page, every layout, every call to action needs to earn its place by moving visitors toward a decision.

We Build for the Business Outcome. Not the Design Award.
Proof It Works

Real Websites. Real Numbers.

This is what happens when design, copy, and conversion strategy work together from the start.

Case Study
Dogwalk. From 2% to 40% Conversion Rate.

An all-in-one pet care destination offering dog boarding, dog hotel, cat boarding, cat hotel, doggy daycare, and pet grooming across the UAE. We rebuilt their landing pages with a full branding uplift and connected everything to their Google Ads campaigns.

40% Conversion Rate Up from 2% before the rebuild
20x Improvement Across all six service categories
6 Service Pages Each rebuilt and optimised individually
Full Brand Uplift Design, copy, and conversion strategy combined
Landing Pages Brand Design Google Ads Integration CRO Copywriting
Full case study coming soon
What We Build

Every Kind of Website. One Standard.

Whether you need a single landing page or a complex multi-market e-commerce platform, the brief is always the same: it has to perform.

Landing Pages

Single-purpose pages built to convert. Paired directly with Google Ads or paid social campaigns for maximum return on ad spend.

Built and live in 1 to 2 weeks
A/B test ready from day one
Connected to your ad campaigns
Conversion-first layout and copy
Full Websites

B2B and B2C websites designed for the full customer journey. From homepage to product page to checkout, every stage is thought through.

WordPress and Elementor builds
Shopify for e-commerce brands
Custom code where required
Full SEO built in from the start
E-Commerce

Online stores built to sell. WooCommerce or Shopify, with product catalogues, payment gateways, and the integrations your operations actually need.

WooCommerce and Shopify
Payment gateway integration
Inventory and order management
Product SEO built in
Why We Are Different

You Own It. You Can Change It.

Most agencies build dependency into their work. We build the opposite. When we hand over a website, you can run it yourself.

No Lock-In. Ever.

We build with WordPress, Elementor, Shopify, and other open platforms so you are never dependent on us to make a change. Update a headline, swap an image, add a page. You can do it yourself. We hand over full training and documentation so the site is genuinely yours.

SEO Built In. From Day One.

We do not bolt SEO on after launch. Every website we build includes full keyword research, page structure planning, on-page optimisation, technical SEO foundations, schema markup, and AI SEO optimisation. Your site is ready to rank and ready to be recommended by AI from the moment it goes live.

Design and Development.

Both under one roof. No briefing a separate dev team, no broken handoffs, no design that cannot be built. Strategy, design, and development are done by the same team against the same brief. What you see in the mockup is what you get in the browser.

Connected to Your Marketing.

A website disconnected from your ads, your CRM, and your content strategy is a missed opportunity. We design every site as part of the broader marketing system. Landing pages that match your ad copy. Pages structured for your keywords. Forms that flow into your CRM automatically.

Included in Every Build

Every Website Comes With Full SEO.

Most agencies charge separately for SEO. We consider it non-negotiable. A website without SEO is a shop with no sign. Every site we build is ready to rank in search and ready to be recommended by AI from day one.

Keyword Research

Full research into what your customers are actually searching before we write a single page.

Page Structure and Architecture

Information hierarchy built around how search engines and AI systems read and rank content.

On-Page Optimisation

Titles, meta descriptions, headings, image alt text, and internal linking all done properly at launch.

Technical SEO Foundations

Site speed, schema markup, structured data, XML sitemaps, and crawlability built in from the start.

AI SEO and LLM Optimisation

Every website we build is structured for AI visibility from day one. That means entity-based content architecture, prompt-level optimisation, answer-first page structure, and schema markup that tells ChatGPT, Google AI Overviews, Perplexity, and other LLMs exactly who you are and why you are the authority in your category. Not bolted on after launch. Built in from the start.

Integrations

Connects to Everything You Use.

We build websites that fit into your existing stack, not around it. If you use it, we can connect it.

WordPress
Elementor
Shopify
WooCommerce
HubSpot
Salesforce
Zoho CRM
SAP
Stripe
Google Analytics
Mailchimp
And More
How Long It Takes

Fast When It Needs to Be. Thorough When It Has to Be.

Every project is different. Here is an honest guide to what to expect. Timelines assume fast, clear feedback from your side. Delays in approvals extend timelines proportionally.

Type 01
1 to 2 Weeks
Landing Pages

Single-page builds designed to convert. Fast to build, fast to launch, and immediately testable against your ad campaigns.

Design, copy, and development included
Ad campaign integration from day one
SEO optimised at launch
Type 02
6 to 12 Weeks
Full Websites

Multi-page websites for B2B and B2C brands. Enough time to do it properly without dragging it out. Most projects land in this range.

Discovery, strategy, and wireframes first
Full design system and brand alignment
Development, QA, and launch
SEO and integrations included
Type 03
3 to 4 Months
Complex Builds

Large e-commerce platforms, multi-language sites, custom integrations, and enterprise builds. Scoped properly from the start so there are no surprises.

Detailed scoping and technical architecture
Phased delivery with milestones
Enterprise integrations (SAP, Salesforce, custom APIs)
Timelines depend on scope, complexity, and how quickly you provide feedback and approvals.
Our Process

How We Build It.

A clear process so you always know where the project stands and what comes next.

01
Discovery and Strategy
Week 1

We learn your business, your audience, and what the website needs to achieve. We also do the SEO and keyword research at this stage so the strategy informs the structure, not the other way around.

02
Wireframes and Structure
Week 2

Before any visual design, we map the page structure, user journey, and conversion points. This is where we decide what goes where and why. Changes here are fast and cheap. Changes at development stage are not.

03
Design
Weeks 3 to 4

Full visual design including all pages, components, and responsive states. You see exactly what will be built before development starts. Two rounds of revisions included as standard.

04
Development and Integration
Weeks 4 to 8

We build in WordPress, Elementor, or Shopify depending on the brief. All integrations, custom functionality, and CRM connections are set up and tested. You are given access to review at every stage.

05
Launch, Training, and Handover
Final Week

Full QA, pre-launch checklist, and go-live. We train your team on how to manage the site, provide documentation, and offer ongoing maintenance on a retainer or hourly basis so you are never stuck.

Is This Right For You?

This Works Best For.

Performance-First Brands

You want a website that generates leads or sales, not one that wins a design award. You measure success in conversion rates, not compliments.

Brands Tired of Being Locked In

You have been held hostage by a developer who built something only they can change. You want to own your website and be able to manage it yourself going forward.

Businesses Running Paid Ads

You are spending on Google Ads or paid social and the landing pages are not converting. The traffic is there. The site is losing it. That is fixable.

Companies That Need Integrations

Your website needs to connect to your CRM, your e-commerce platform, your analytics, and your marketing stack. You need a team that can build all of that properly.

Our Work

Websites We Have Built.

A cross-section of what we build. B2B, B2C, e-commerce, landing pages, multi-language, and complex custom builds.

Full Website and AI SEO
Trevor Sorbie UK

One of the UK's most iconic salon brands. Full website build, local SEO, and AI SEO domination across London, Manchester, Bristol, and Brighton.

12xROAS
+110%AI Mentions
4Cities Dominating

Full website build paired with an AI SEO strategy that made Trevor Sorbie the default recommendation across hundreds of local UK salon queries. When someone asks AI where to get a haircut in Covent Garden, Trevor Sorbie is on the list. Paid media running at up to 12x ROAS on top.

WordPressAI SEOLocal SEOGoogle AdsSocial Ads
Full Website and SEO
Strip Hair Removal UK

The UK and UAE's leading hair removal brand. Dominant SEO rankings for waxing services across multiple locations and a paid media engine delivering exceptional returns.

18xROAS
TopSEO Rankings
MultiLocation

Full website build and SEO for one of the most recognised beauty brands across the UK and UAE. Phenomenal organic rankings for waxing and hair removal services. Paid media campaigns running at up to 18x ROAS on Google and Meta.

WordPressSEOGoogle AdsMeta AdsCRO
Landing Pages and Brand
Dogwalk

An all-in-one pet care destination offering dog boarding, dog hotel, cat boarding, cat hotel, doggy daycare, and pet grooming across the UAE.

40%Conversion Rate
20xImprovement
6Service Pages

A full branding uplift and landing page rebuild that transformed underperforming pages into a 40% conversion rate across six service categories. Previously converting at 2%. Connected directly to Google Ads campaigns for immediate performance impact.

Landing PagesBrand DesignGoogle Ads IntegrationCROCopywriting
Landing Page System
Eton Institute

The full paid media landing page infrastructure for the Middle East's leading language institute. Built to convert. Rebuilt from a site that was leaving money on the table.

23xROAS
65%MQL Rate
25%Conversion Rate

Rebuilt the entire landing page system powering all Google Ads and Social Ads campaigns. MQL rate went from 20% on the old site to 65% on the new one. ROAS running at up to 23x. The website was not a cosmetic upgrade — it was a revenue decision.

WordPressElementorGoogle Ads IntegrationCROMulti-Language
Complex B2B E-Commerce
TLCH Cosmetics

A boutique B2B distributor of luxury beauty products for salons and spas across the GCC. One of our most technically complex builds to date.

B2BE-Commerce
ComplexCustom Build
GCCMarket

Full B2B e-commerce build with per-client login portals, bulk ordering, tiered pricing by account type, and a large product catalogue across hair, nails, and skincare. Custom development throughout.

WordPressWooCommerceB2B Login SystemBulk OrdersCustom Dev
Full Website
Zen Yoga

Dubai's leading yoga and Pilates studio. A wellness brand with multiple locations and a growing community across the UAE.

4xLead Growth
UAEMarket
MultiLocation

Full website for one of Dubai's most established wellness brands. Multi-location, class booking integration, app deep-linking, and a Google Ads campaign that quadrupled lead volume. Consistent top rankings across yoga and Pilates queries.

WordPressBooking IntegrationGoogle AdsSEOWellness
Bilingual Education
Bear Hugs Preschool

A bilingual English and Arabic preschool expanding across Saudi Arabia. Full brand and website built for parent trust and enrolment conversion.

BilingualEN and AR
KSAMarket
MultiLocation

Full brand identity and website for a 22-year-old preschool expanding from Jeddah to Riyadh. Bilingual RTL site architecture, custom enrolment funnel, video integration, and an AI chatbot for parent enquiries.

WordPressArabic RTLBrand IdentityAI ChatbotEnrolment CRO
Nursery and Education
Kids Academy UAE

A premium nursery brand in the UAE. Warm, family-first design built to drive parent enquiries and enrolments.

UAEMarket
LeadGen Focus
FullBrand Build

Website and digital presence for a UAE nursery brand. Built around parent trust signals, enrolment conversion, and a clear journey from first click to booked tour.

WordPressElementorLead GenerationEducation
Work With Us
Your Website Should Be Working Harder.

Let us look at what you have, what it is costing you in missed conversions, and what a properly built site would change.

Built For
Brands That
Want More.

Strategy-led digital growth across Google Ads, Social Ads, SEO, AI SEO, websites, and performance-focused creative.

Contact Us

Services

Google Ads Social Ads SEO AI SEO Websites Content Lab

Company

Our Approach About Us Contact Us

Case Studies

DesertBoard Trevor Sorbie UK
AI SEO Dubai AI SEO UK AI SEO London

Markets

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  • Our Approach
  • Our Services
    • AI SEO
    • Content Lab
    • Google Ads
    • Paid Social Media Ads
    • SEO
    • Websites
  • Case Studies
    • DesertBoard
    • Trevor Sorbie UK
    • AI SEO Across Dubai
    • AI SEO Across Abu Dhabi
    • AI SEO Across UK
    • AI SEO Across London
  • About Us
  • Contact Us
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