A performance-first paid media strategy built for one of the world's most recognised football academy brands. We grow enrolments, trials, and camp registrations across the UAE through the right channels, to the right parents, at the right moment.
Traffic is not the goal. Clicks are not the goal. The goal is Marketing Qualified Leads that become enrolled students. Every decision we make on your account is made with that outcome in mind.
Not every lead is a good lead. We track which campaigns, audiences, and creatives produce leads that actually qualify for enrolment. Then we put more budget behind those and cut the rest.
Enquiries that do not enrol are a cost, not a result. Where your CRM allows, we connect ad spend back to enrolled students. That is the number that actually matters.
The metric that determines whether paid media is actually profitable. Not CPL. Not CTR. Cost per enrolled student. Every campaign, every audience, every creative decision flows backwards from this number. This is how we hold ourselves accountable.
What this means in practice
Every week we ask the same questions. Which campaigns produced MQLs? Which produced unqualified enquiries? Which produced enrolled students? Budget moves toward what works. Everything else gets cut or restructured. This is how Elite Volleyball went from a 2 to 3% CTR to 15% and a 76% MQL rate. Not by spending more. By spending smarter.
Your Google Ads account is already live. We take full ownership of strategy, structure, and optimisation. For PSG Academy, Google Search is where high-intent parents across Dubai and the UAE are actively looking for football academies, trials, and holiday camps. We make sure you are the first and most compelling answer they see, and we optimise everything toward MQLs and enrolled students, not just clicks.
Full review of your existing account. Campaign architecture rebuilt around clean intent signals, proper ad group structure, and PSG-specific keyword strategy from day one.
Aggressive negative keyword filtering to eliminate irrelevant traffic. Every dirham of ad spend reaches parents actively searching for football academies in Dubai.
Dominating branded and high-intent queries across Dubai. Top-of-page presence for "football academy Dubai", "football academy UAE", "PSG Academy UAE", "kids football Dubai", and all related terms across the UAE.
Tighter phrase match control replacing broad match waste. Keyword strategy focused on enrolment, trial, and camp intent; not general football interest.
Proper conversion setup measuring what matters. Trial sign-ups, enrolment forms, calls, WhatsApp clicks. Data that drives real decisions, not vanity metrics.
Ongoing bid management, ad copy testing, and performance review every week. Monthly strategy call covering results and next priorities.
Two directly relevant examples. A sports academy Google Ads account transformation and a high-value education lead generation programme in Dubai.
A complete Google Ads restructure for one of the UAE's leading volleyball academies. Years of broad match waste, poor intent targeting, and zero negative keyword control. We rebuilt everything from the ground up; tighter phrase match, 250 plus negative keywords, branded campaign strategy built for UAE-wide dominance. The result: traffic quality transformed and MQL rate hit 76% from Google Ads alone.
The Middle East's leading language institute. We rebuilt their entire paid media programme across Google Ads and Social Ads. New landing page system, restructured campaigns, and a lead quality framework that transformed MQL rate from 20% to 65%. The principle applies directly to PSG Academy: volume without quality is expensive. Quality at scale is a business.
Management fees only. Ad spend is paid directly to Google and Meta and sits entirely separate. No hidden fees. No surprises.
Social Ads starts at AED 4,000 for the first platform. Each additional platform is AED 2,000 per month. Running Google Ads and two social platforms would be AED 10,000 per month in total management fees.
Let us know you are in and we will get the onboarding process moving. Account access, kick-off call, and first optimisations in the first week.
Parents across Dubai and the UAE are on Meta every day. We build campaigns structured around the full parent journey from awareness of PSG Academy through to trial booking and enrolment. Every campaign is optimised toward Marketing Qualified Leads and enrolled students, not vanity metrics.
One platform, fully managed. Strategy, audience build, creative briefing, weekly optimisation, and reporting all included.
Add Snapchat, TikTok, or LinkedIn individually. Each platform managed with its own strategy, audience build, and creative brief.
Custom audiences built around Dubai parents of children aged 5 to 16. Lookalike audiences from your existing enquiry data. Remarketing for website visitors.
Hook-first creative structured around trial urgency, PSG brand equity, and parent conversion triggers. We brief your team or work with existing assets.
Awareness, consideration, and conversion campaigns running simultaneously and feeding each other. Not just one campaign hoping for the best.
Systematic creative and audience testing. What works gets scaled. What does not gets cut fast. No attachment to assumptions the data does not support.
Advantage+ for Meta, Smart Campaigns for TikTok. Each platform's native tools used strategically, not as a shortcut.
You see everything we see. Every number, every test, every decision. Bi-weekly calls to review performance and align on next moves.