From unknown to undeniable. How we built a brand from the ground up and made DesertBoard the voice of sustainable building in the UAE.
DesertBoard makes Palm Strand Board (PSB®), a carbon-negative, zero-formaldehyde building material made from upcycled date palm fronds. Genuinely world-class. But when we came on board, the brand had near-zero digital presence, no demand, and no awareness. The product was exceptional. The story wasn't being told.
DesertBoard and PSB® were completely unknown in the UAE market. Not a single person was searching for them.
Monthly search impressions were barely 5K. There was no audience, no pipeline, and no inbound leads.
The brand needed to resonate across architects, contractors, interior designers, and developers, across multiple languages and cultures.
The way people discover brands was changing. Being invisible on Google was one thing. Being invisible to AI was an existential risk.
6× year-on-year growth in search demand as video awareness and content compounded.
We didn't just run ads. We built the entire digital engine from scratch: strategy, content, video production, SEO, AI SEO, and paid social. Every channel was connected. Every piece of content built on the last.
Deep audience mapping, channel planning, and brand positioning. We defined how DesertBoard would own "sustainable building" across every platform.
15+ video assets featuring a diverse cast of local, Arab, and international personalities, built to resonate across cultures, roles, and languages.
A 70+ page AI-ready knowledge base forming the backbone of DesertBoard's organic and AI search presence, built to rank in Google, ChatGPT, Perplexity, and beyond.
Meta and social campaigns converting brand awareness into qualified leads, targeting architects, contractors, and developers across the UAE.
We produced 15+ video assets featuring a diverse cast of local, Arab, and international personalities. The result? Sustained market attention, not one-off exposure.
With 2.43M viewers watching 50%+ of content across 15+ video assets, this reflects sustained market attention rather than one-off exposure.
As video awareness scaled, organic search demand followed. Monthly impressions grew from ~5K to 32K+. Not from tricks. From building real authority, real content, and a genuine brand people started searching for by name.
Ranking across all target keywords in the UAE market
Search Console impressions in the tracking period
5.6% average CTR across all keywords
DesertBoard surfaced in top AI responses across ChatGPT, Perplexity, Google AI
+44.25% growth and dominant AI share of voice in category
Leading all competitors in the sustainable building materials category
As sustained video awareness scaled, organic search demand followed
We didn't just optimise for Google. We built for the future of search. DesertBoard is now referenced by AI to answer complex sustainability questions, and holds the #1 AI Share of Voice in the UAE in its category.
~12% share, leading every competitor including global brands in the sustainable building materials category.
Across Google AI, ChatGPT, Perplexity and more. DesertBoard's mentions are overwhelmingly favourable.
DesertBoard dominates local sourcing and carbon-negative claims across all AI platforms in the region.
We built a 70+ page structured knowledge base forming the backbone of DesertBoard's SEO and AI SEO presence, covering every product, certification, application, and sustainability credential. This is how you train AI to recommend your brand.
We build brands that dominate on Google, on social, and in AI. Let's talk about what we can do for yours.
