We are running ChatGPT Ads for brands in the UAE right now. This is what we have learned so far: how the platform works, what it rewards, and how we would test it for you.
What the user sees in ChatGPT, then what we set up in Ads Manager.
A logged-in adult on the Free or Go tier asks a long, specific question just before a decision. They are mid-thought, not mid-scroll.
ChatGPT recommends brands organically. This part cannot be bought. It is earned through AI SEO.
When a sponsored product or service is relevant to the conversation, your ad appears at the bottom of the answer, labelled and separate. The answer above sets how it is read.
The landing page has to pick up where the question left off. We A/B test pages per intent until one wins.
Campaign, ad group and ad structure decides what you can learn. We build it so every test isolates one variable, on CPC to benchmark against Google and Meta.
No keyword lists. OpenAI matches ads to the conversation, and you can include or exclude your uploaded audiences.
Headline, description and image, each A/B tested. The first version is rarely the winner.
OpenAI pixel and conversions API track leads and sales. We report paid and AI visibility side by side.
What the answer says about you decides how your ad is read.
ChatGPT recommends you, then your ad appears. The user sees your name twice and clicks.
ChatGPT recommends someone else, then your ad appears. You are paying to fight a recommendation the user just read.
Built on OpenAI's published ad principles. OpenAI says ads can level the playing field for small businesses and emerging brands.
| Principle | Google Ads | ChatGPT Ads |
|---|---|---|
| Answer independence | Top results can be paid for | Ads do not influence answers; they are always separate and clearly labelled |
| Conversation privacy | Keywords and audience lists drive targeting | Conversations stay private from advertisers and data is never sold. Ads are matched to the conversation, and you can include or exclude uploaded audiences |
| Choice and control | Limited ad dismissal options | Users can dismiss any ad and say why, see why it was shown, turn off personalisation, clear ad data or pay to go ad-free |
| Who sees ads | Almost everyone who searches | Logged-in adults on Free and Go. Plus, Pro, Business and Enterprise are ad-free |
| What wins | Bid, Quality Score, budget | Organic standing, relevance, and the headline and description you write |
Source: OpenAI, Our approach to advertising and expanding access to ChatGPT
Spend gets you under the answer. OpenAI is clear that ads do not influence the answer.
Know what ChatGPT says about you on real buying questions.
Build around the questions asked just before a decision.
Ads that read like a helpful answer get clicked. Users can dismiss any ad and tell OpenAI why, so slogans get shown less.
More visibility means more ads sit under answers that name you.
We find out what ChatGPT says about you today, and who it recommends instead.
We close the gaps that stop ChatGPT recommending you.
Structured A/B tests on copy, images, landing pages and campaign structure, across your highest-intent prompts.
Scale what works while organic visibility keeps growing underneath it.
ChatGPT Ads has fewer controls than Google and Meta today. That makes it easier to launch, not easier to perform. Performance comes from structured, continuous A/B testing.
How campaigns, ad groups and ads are split decides what you can learn. We build so each test isolates one variable.
Direct answer vs proof point vs differentiator. Short copy leaves no room for guesswork.
Product, place, people or result. The image chosen changes click-through on the same copy.
Page per intent vs one generic page. The page has to continue the conversation the ad started.
No audience rules, against including or excluding your uploaded audiences.
Prompt clusters, named vs not-named prompts, CPC levels and budget split.
Structured campaigns, 2 to 3 variants per ad group
Enough data per variant before calling it
Pause losers, roll winners, write the next challenger
Every cycle, next variable: copy, image, page, structure
Every variant is judged on outcomes, not just clicks. We report paid results and AI visibility side by side.
The organic half of ChatGPT Ads is the half we already win. These are the areas where our clients rank first.
Yes. ChatGPT Ads are live in the UAE and DGTL Force is already running campaigns for brands here.
No. OpenAI states that ads do not influence the answers ChatGPT gives. Ads are always separate and clearly labelled at the bottom of the answer. Appearing in the answer itself is earned through AI SEO.
There are no keyword lists. OpenAI matches ads to the conversation, and you can include or exclude audiences you upload. We test the campaign with no audience rules against include and exclude rules, to see what they add for your brand.
It is simpler to launch today, with fewer controls. It is not simpler to win. Performance comes from continuous A/B testing of copy, images, landing pages and campaign structure, which is the work we run for you.
There is no platform minimum. We recommend a small, fixed CPC test over 2 to 3 weeks, sized so each intent cluster gathers enough clicks to compare against your Google and Meta benchmarks.
You can run ads without it, but results depend on what the answer above your ad says. If ChatGPT recommends a competitor or does not mention you, your ad works against that context. We audit first and fix the biggest gaps alongside the test.
No. Ads are not eligible near sensitive or regulated topics like health, mental health or politics, and are not shown to accounts OpenAI knows or predicts are under 18. Ads reach logged-in adults on the Free and Go tiers; Plus, Pro, Business and Enterprise are ad-free. We check eligibility for your category before any spend.
The OpenAI pixel and conversions API track conversions, but third-party measurement is still developing. We pair platform data with your own analytics and AI visibility tracking. OpenAI has also said conversational formats are coming, where users can ask an ad questions directly before buying.
We audit your buying-stage prompts, show you who ChatGPT recommends in your category, and map a test plan for your brand.
Book a ChatGPT Ads audit